Here are some courses I have taught in the past 15+ years at Vrije Universiteit Amsterdam, Columbia Business School, University of Virginia’s Darden School of Business, Duke University’s Fuqua School of Business and Harvard Business School:


  • First Year Core Marketing MBA Course
  • Deviant Marketing (Second Year Elective for MBAs)
  • Behavioral Economics MBA and PhD Courses
  • Labor and Motivation on Coursera

Executive Education

  • Science of Behavior Change
  • Behavioral Economics
  • Inclusive Marketing
  • Thriving in Trying Times (Tough Marketing Decisions)
  • Leadership Development
  • New Trends in Marketing
  • Marketing Ethics
  • Strategic Marketing
  • Consumer Philanthropy
  • Consumer Well-being and Happiness