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I am an Assistant Professor of Marketing at the University of Virginia’s Darden School of Business.

I am interested in the impact of social connection on consumer behavior and consumer welfare. My research explores the multifaceted influence of social connection – from creating new social ties to priming existing social ties – on consumer behavior in two primary areas: motivation and social influence.

Previously, I was a post-doctoral fellow at Duke University’s Fuqua School of Business, working with Dan Ariely at The Center for Advanced Hindsight and I received my doctorate in Marketing from Harvard Business School. Once a professional swimmer, I now spend my days wondering about social connections, running after a ball, following arts or flying.


Contact information

Email: anikL@darden.virginia.edu
Phone: 434.243.7697
Address: Darden School of Business, University of Virginia, P.O. Box 6550, Charlottesville, VA 22906 USA
Shipping: 100 Darden Boulevard, 22903
Office: FOB 291B