I am interested in deeply understanding intrinsic human problems concerning social (dis)connections at the individual, organizational and societal level. By uncovering and leveraging underlying insights about individual psychology and behavior, I improve decision-making in organizations and society with a particular focus on artificial intelligence (AI), digital disruption, transformation, and innovation.
For over two decades, I have guided firms and governments along new creative paths that generate synergy and energize collectives. I help challenge the impersonality pervading modern business, rock the balance between selfish and selfless, and cultivate new positive behaviors. These collaborations secure efficient, effective, and conscientious decisions as well as healthier, happier, more productive lives for countless employees, consumers, and communities.
I am currently an Associate Professor of Marketing at Vrije Universiteit Amsterdam. Previously, I was a visiting professor at Columbia Business School, and an Assistant Professor of Marketing at the University of Virginia’s Darden School of Business. Prior to that, I was a post-doctoral fellow at Duke University’s Fuqua School of Business, and I received my doctorate in Marketing from Harvard Business School. Once a professional swimmer, I now spend my days wondering about social connections, running after a ball, following arts or flying. I am originally from Istanbul, Turkey, a graduate of Robert College and have found a second home in the US since 2002.