For over two decades, I have guided firms and governments along new creative paths that generate synergy and energize collectives. These collaborations secure healthier, happier, more productive lives for countless employees, consumers and communities.
I study the science of (Pro)Social Consumption: the antecedents and consequences of how consumer spending affects the individual – their decisions and behaviors – and their life in general and relationships.
I help challenge the impersonality pervading modern business, rock the balance between selfish and selfless, and cultivate new positive behaviors.
By dissecting the tensions between what we do for ourselves and for others, I demonstrate the greater overall reward – for individual and institution alike – of shifting from the immediate joy of personal spending to satisfaction of prosocial spending.
I am currently an Associate Professor of Marketing at Vrije Universiteit Amsterdam. Previously, I was a visiting professor at Columbia Business School, and an Assistant Professor of Marketing at the University of Virginia’s Darden School of Business. Prior to that, I was a post-doctoral fellow at Duke University’s Fuqua School of Business, working with Dan Ariely at The Center for Advanced Hindsight and I received my doctorate in Marketing from Harvard Business School. Once a professional swimmer, I now spend my days wondering about social connections, running after a ball, following arts or flying. I am originally from Istanbul, Turkey, a graduate of Robert College and have found a second home in the US since 2002.